To empower business owners and managers in the tourism and hospitality sector by equipping them with essential green skills and knowledge. This will enable them to adopt and implement sustainable practices that minimise environmental impact, enhance operational efficiency, and contribute to a more responsible and resilient industry. Through training and practical resources, they will be better prepared to integrate eco-friendly solutions, improve resource management, and meet the growing demand for sustainable tourism experiences.

To provide VET (Vocational Education and Training) professionals with the essential knowledge, skills, and resources needed to effectively educate business owners and managers in the tourism industry on sustainable practices. This includes understanding environmental, social, and economic sustainability principles, as well as practical strategies for implementing eco-friendly operations, reducing waste, conserving resources, and promoting responsible tourism. By empowering VET professionals, they can guide businesses in adopting sustainable models that enhance long-term profitability while minimising negative impacts on local communities and the environment.

To advocate for the adoption of ecotourism, cultural tourism, and adventure tourism as best practices to promote sustainable tourism by balancing economic growth, environmental conservation, and cultural preservation. Ecotourism supports biodiversity and minimises environmental impact, cultural tourism provides appreciation for local traditions and heritage, and adventure tourism encourages responsible outdoor activities. Together, these models ensure that tourism benefits both local communities and travelers while protecting natural and cultural resources for future generations.